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Codemasters.. Bodycount Identity.

Codemasters.

Tags: Branding

Codemasters.. <p>A hard, angular identity for a genre-defining computer game.</p>

Summer 2011 brought with it the launch of Codemasters’ latest first person shooter (FPS) game Bodycount. With an empowering and impressive interface, the game immerses players in a bleak future reality where surroundings react to gunfire and destruction far more realistically than ever seen before. 

In contrast to the ‘hide and stealth’ emphasis of many other FPS games, Bodycount rewards players not just for killing the enemy but also for wantonly destroying everything in their path as they do.

We designed the brand identity for the eagerly anticipated game, taking visual cues from the game’s violent, gun-obsessed action and its bleak, austere vision of the future.

Key features

  • Took visual cues from hard, angular features of guns
  • Reflected bleak future reality of game
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